Scout Cleaning needed new business cards to go with an updated identity. Keeping the look consistent with their website, I used the light and bright colors to create a “clean” layout. The front highlights the employee’s contact information while the back highlights the company website along with a QR Code. Perfect for mobile marketing, card recipients scan the QR code with their phone and are taken directly to the website. This allows the company to drive traffic to their website at the point of distribution, they don’t need recipients to be near a computer. Considering 50% of the US population is slated to have a smartphone by winter 2011, this can provide large benefits to a company’s marketing strategy. More on QR Codes.
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