A couple of months ago I decided to hold a Facebook contest. I had seen it done by another firm and it seemed like a great idea. Here is the number one reason it wasn’t:
1. No Established Following
I had a meager following, honestly only a handful of followers on my Page. And I learned the hard way that if you don’t have any followers, getting the right people to see your contest will be painstakingly frustrating. While I did plenty of advertising on Criagslist, Twitter, Facebook (including paid ads), LinkedIn and email campaigns, I had no entries, not even one. That other firm I mentioned? They had hundreds of entries generated from thousands of followers. While they were using the contest to push for more fans, they already had a strong foundation of followers. So, I had the right idea, but the timing was way off.
Thankfully, every given situation has a positive; I more than doubled my following. In a strange way I achieved my initial goal, although the time I spent promoting the contest could have been better spent creating stellar content!
“I have not failed, I have just found 10,000 ways that don’t work.” – Albert Einstein